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Question
The aggregate value of customer's base is classified as
Options:
A
.
shareholder value
B
.
base value
C
.
retention value
D
.
marketer's base value
Answer: Option A
Answer:
(a).
shareholder value
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More Questions on This Topic :
Question 1.
All the costs customer expects to incur to buy any market offering is called....
Question 2.
The third step in the customer's value analysis is....
Question 3.
The whole cluster of benefits when company promises to deliver through its market offering is called....
Question 4.
The customer's lifetime purchases that generate the net present value of future profit streams is called....
Question 5.
The 'total customer benefits' include....
Question 6.
The close-ended question in which each question have two possible answers are....
Question 7.
When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researche....discuss topic of interest, selected by researchers are classified as
Question 8.
The questions in questionnaire that allow respondent's to express their own thoughts and words are called....
Question 9.
The type of question in which a respondent can answer in unlimited ways is classified as....
Question 10.
The external marketing metrics consist of....
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