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Question
The 'total customer benefits' include
Options:
A
.
 product benefits
B
.
 services benefit
C
.
 image benefit
D
.
 all of the above
Answer: Option D
Answer:
(d).
all of the above
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More Questions on This Topic :
Question 1.
The difference between the customer's evaluation including all the costs incurred and the benefits is called....
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Question 5.
The perceived monetary value of all the benefits which customers expect from a given product because of brand image is c....from a given product because of brand image is called
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In marketing, the 'resource adequacy' is the best classified as....
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Question 10.
A company's ability to perform in more than one way, but competitor's cannot match is classified as....
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