Marketing Mix is the most visible part of the marketing strategy of an organizat

Question

Marketing Mix is the most visible part of the marketing strategy of an organization.

Options:

A . TRUE

B . FALSE

Answer: Option A

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Question 1. Businesses spend most of their advertising expenses on business-to-business markets.....

Question 2. Institutional markets consist of people who buy products and services for personal use.....

Question 3. Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer....products and, therefore, have a specialty offer to the consumer.

Question 4. Convenience products usually have intensive distribution because sales of these products tend to have a direct relations....these products tend to have a direct relationship to availability.

Question 5. Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and a....people to work as a team to provide customer satisfaction.

Question 6. In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is s....customer needs and how well the company is satisfying them.

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Question 8. In addition to businesses, the marketing concept is also applicable to ___________.....

Question 9. The controllable variables a company puts together to satisfy a target group is called the _____________.....

Question 10. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ______....and value-based price are met or exceeded, _________ is created.

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