Institutional markets consist of people who buy products and services for person

Question

Institutional markets consist of people who buy products and services for personal use.

Options:

A . TRUE

B . FALSE

Answer: Option B

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Question 1. Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer....products and, therefore, have a specialty offer to the consumer.

Question 2. Convenience products usually have intensive distribution because sales of these products tend to have a direct relations....these products tend to have a direct relationship to availability.

Question 3. Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and a....people to work as a team to provide customer satisfaction.

Question 4. Resellers may actually take ownership of the product and participate in the marketing, including the advertising.....

Question 5. The packaging concept states what the package should be or do for the product.....

Question 6. The materials and ingredients used in producing the product are obtained from other companies who are referred to as dis....obtained from other companies who are referred to as distributors.

Question 7. The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customer....is to facilitate and encourage exchange transactions with potential customers.

Question 8. Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.....

Question 9. A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible a....and that does not result in the ownership of anything.”

Question 10. The intangible nature of many services can create unique challenges for marketers.....

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