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Question
In designing the brand portfolio, the focus is always on
Options:
A
.
maximum market coverage
B
.
minimum market coverage
C
.
categorize market coverage
D
.
brand house coverage
Answer: Option A
Answer:
(a).
maximum market coverage
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More Questions on This Topic :
Question 1.
In marketing, the 'resource adequacy' is the best classified as....
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A company can create differentiation for its product with the help of....
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The brand association which can be made with the personal relevance is classified as....
Question 4.
In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of....setting the brand boundaries is classified in the dimension of
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A company's ability to perform in more than one way, but competitor's cannot match is classified as....
Question 6.
The close-ended question in which each question have two possible answers are....
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When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researche....discuss topic of interest, selected by researchers are classified as
Question 8.
The questions in questionnaire that allow respondent's to express their own thoughts and words are called....
Question 9.
The type of question in which a respondent can answer in unlimited ways is classified as....
Question 10.
The external marketing metrics consist of....
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