But our research _____________ that investors cannot operate on divided attention. Major non-market attention-grabbing events overwhelm firm _____________ information carrying strong sentiment. For example, when Hazare was on his fast, a positive news item on Coal India gaining Maharatna status _____________ negative sentiment. Its price fell by almost 2 per cent over the next two days. Around the same period, there was neutral-to positive news on Infosys with officials _____________ in talks to have the IT company set up local presence. Strangely, the stock reported a negative cumulative abnormal return (CAR) of 1 per cent in the two days around the Hazare event.