Advertising appropriations are largest for which type of product?
Options:
A . Industrial products
B . Convenience goods
C . High-priced products
D . Specialty goods
Answer: Option B Advertising appropriations are largest for Convenience goods. Advertising appropriation is the portion of a total marketing budget that is allocated for advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches.
