Lakshya Education MCQs

Question: According to the text, a product is
A.Everything the customer receives in an exchange.
B.The physical object the customer receives in an exchange.
C.The service that is rendered to a customer
D.The idea that the customer receives in an exchange
Answer: Option A

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More Questions on This Topic :

Question 1. Which one of the following is NOT an industrial product?
  1.    Oil to be refined into fuel for homes
  2.    Transistors used as components for portable radios
  3.    Paper, pens, and glue used in bank branch offices
  4.    Computer software to help people complete personal tax forms
Answer: Option D
Question 2. Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
  1.    Convenience
  2.    Shopping
  3.    Specialty
  4.    Unsought
Answer: Option B
Question 3. An example of a convenience consumer product is
  1.    Stereo equipment
  2.    Petrol
  3.    A motorcycle
  4.    A bicycle
  5.    Athletic shoes
Answer: Option B
Question 4. The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
  1.    Product Cost
  2.    Product Value
  3.    Product need
  4.    Product Satisfaction
Answer: Option B
Question 5. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
  1.    Label
  2.    Co-brand
  3.    Brand
  4.    Product
Answer: Option C
Question 6. Aggressive selling is a characteristic of which of the following concept of marketing?
  1.    Production concept
  2.    Marketing concept
  3.    Selling concept
  4.    Product concept
Answer: Option C

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