A market orientation recognizes that:

Question

Options:

A . Price is the most important variable for customers.

B . Market intelligence relating to current and future customer needs is important.

C . Selling and marketing is essentially the same thing.

D . Sales depend predominantly on an aggressive sales force.

Answer: Option B

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More Questions on This Topic :

Question 1. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Wh....if the following is not a component of market orientation?

Question 2. A critical marketing perspective is the process of determining:....

Question 3. The term 'marketing mix' describes:....

Question 4. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the markete....is primarily the marketer of which one of the following?

Question 5. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing....are most closely associated with the marketing mix activity of:

Question 6. Which of the following would be the best illustration of a subculture?....

Question 7. Bread and milk are which kind of products?....

Question 8. Adding new features to a product is advocated by which of the approaches?....

Question 9. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers ....a new job refers to which of the following purchases?

Question 10. Which of the following is considered a “key player” in the marketing industry?....

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